# DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising

Publisher-attributed story with a reviewed brief or permitted publisher paragraph. The original publisher is responsible for the linked reporting.

- Publisher: Electronic Frontier Foundation
- Author credit: Devanshi Nishar
- Category: Cyber
- Original publication time: 2026-09-24T20:11:52Z
- First observed by NexusTechWire: 2026-10-01T17:28:27Z
- Original source: https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising
- NexusTechWire record: https://nexustechwire.com/news/news-f44c9c06a50a6fe6cc69

## The brief

EFF argues that restricting the sale of personal data would leave important advertising harms unresolved. Citing reporting about DraftKings, it describes how betting histories can inform AI-driven promotions without relying on outside data brokers. The organization uses the example to advocate stronger limits on behavioral advertising, including uses of information collected directly from customers.

AI-assisted NexusTechWire summary, checked against the linked source on 2026-10-01T19:16:00Z. Not independent reporting.

Source license: [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Source material adapted into an original NexusTechWire brief. Original source license applies.

Read the full original: [Electronic Frontier Foundation](https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising)

This record does not reproduce the complete article or represent independent confirmation of every source claim.