Cyberreport
DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising
The brief
EFF argues that restricting the sale of personal data would leave important advertising harms unresolved. Citing reporting about DraftKings, it describes how betting histories can inform AI-driven promotions without relying on outside data brokers. The organization uses the example to advocate stronger limits on behavioral advertising, including uses of information collected directly from customers.
AI-assisted brief
Source Electronic Frontier FoundationCC BY 4.0 · Source material adapted into an original NexusTechWire brief. Original source license applies.
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